PepsiCo & Community Relations

PepsiCo has pledged their promise as they began their campaign "Performance with Purpose". With this promise they will build more enjoyable and wholesome foods and beverages to promote healthy lifestyles, reduce use of energy, water and packaging, develop better workplace conditions and support and invest in local communities.

In order to keep their promise, PepsiCo has an extensive community relations department in which their primary focus is health (food security, nutrition and energy balance), the environment (water security/sustainable agriculture) and education (access to education, training for underserved and women empowerment).
The community relations department provides grants which organizations could apply for, humanitarian aid, corporate and division contributions. They also have the opportunity for matching gifts.


PepsiCo has developed the PepsiCo Foundation which provides charitable contributions to nonprofit organizations. Over the last few years, PepsiCo has donated a $5 million dollar grant to the Save the Children Foundation which helps malnourished children living in rural India and Bangladesh. They also donated $2.2 million dollars to the World Food Program USA to aid in hunger needs.


In addition PepsiCo Foundation has aided in developing a partnership with Safe Water Network which aids in providing access to safe water while also implementing rainwater harvesting systems. They have also funded a charitable organization called Diplomas Now which is a school turnaround model. Diplomas now features the City Year program for better behavior & attendance, the Communities in Schools program which connects students with community resources and a talent development program where students will improve attitudes through school organization and professional development.


PepsiCo has also aided in a significant amount of Disaster Relief programs as they provide financial assistance, produce donations and make human resource contributions. They have done all of these charitable acts during the Chile earthquake, Haiti earthquake and Hurricane Katrina. They have also donated $100,000+ to the American Red Cross and YMCA.

In terms of PepsiCo's social relations they have the sustainability program which entails Human Sustainability, Environmental Sustainability and Talent Sustainability where they work to make the world we live in a better place.


In the Human Sustainability program PepsiCo works to develop solutions to global challenges (ex. obesity). They transform products and take global initiatives in order to make people more healthy such as producing programs that promote physical activity and calorie labeling in order for people to have more nutrition education. Likewise, the environmental sustainability programs work to keep the environment clean and safe by limiting the amount of their products that develop landfills. In addition, the talent sustainability program entails a safe and empowering work environment and better living standards in communities.

Clearly, PepsiCo works hard to help the world but no one would know about it unless someone were to visit their website. They need to have more PR about the good things they do because it could ultimately change consumers views about their company.


In addition, PepsiCo does a lot for the community by donating money, however maybe they should have  more a more personal touch by volunteering which would show that they truly care about the organizations that they are helping.


To learn more about PepsiCo's aid in helping the community please visit: http://www.pepsico.com/Purpose.html

<3 Peace Love Pepsi Buzz!