PepsiCo in Social Media

Hi Everyone! We're back and here to tell you even more about how and why PepsiCo is so successful while even offering some improvement tips! This week we are going to talk about PepsiCo and Social Media.


In this day and age, if any company wants awareness they need to utilize social media such as Facebook and Twitter. So, is PepsiCo on Facebook? You bet they are! They have a sophisticated Facebook page and they have not only one but TWO Twitter accounts.

Although PepsiCo's Facebook page is a little busy, they have a lot of cool features such as a video player that helps the public learn more about what PepsiCo is all about. They also feature a PepsiCo photo gallery and what PepsiCo has recently tweeted. Even though their Facebook page has all of these great applications, the page has only 34, 212 "Likes" which is not a lot for a corporate company of PepsiCo's ranking. I think the reason for this is that they do not advertise the fact that they have a Facebook page. It was no where to find on their website and if it is, it is way too hard to find.

Nonetheless, PepsiCo DOES utilize media on their website. They have RSS feeds that consumers can subscribe to involving PepsiCo News, Pepsi Cola News, Investment News, Inside Scoops and Speeches. They also feature press releases and upcoming events on their site.


The most impressive of PepsiCo's use of social media is their Twitter accounts ranking in at a total of 69, 783 followers. Yes, you read correctly, they have TWO Twitter accounts. One for PepsiCo, the corporate company and one for PepsiCo Jobs. The regular PepsiCo twitter account gives consumers information such as volunteer opportunities and/or how to get involved with PepsiCo. They even retweet their followers and have conversations with them! On PepsiCoJobs they tweet about information about their employees and what certain jobs entail. Although, PepsiCo is very impressive with its Twitter accounts, it is depressing that they only have 69,783 followers compared to Jersey Shores' Snooki having 3,272,352 followers. Nonetheless, they are very present on twitter with a whopping 6,498 tweets and have a delightfully positive attitude.


PepsiCo is well on their way to getting the most out of social media however they need to have more awareness about their social media accounts. In order to do this they can have a day where if people "Like" or "follow" their pages they will give out coupons or discounts on products or something of this nature.


Well thats all for now! Check back soon for all The Buzz on Pepsi!!
Peace, Love, PepsiBuzz! 

The Real Buzz on Pepsi

Welcome to PepsiBuzz where you will find complete coverage on everything Pepsi!

Background:

I think we all know the legendary debate that has gone on for decades: Pepsi or Coke? Well this blog will give you background on not only Pepsi, the product, but Pepsi, the corporation aka PepsiCo. We all know that PepsiCo makes delicious sodas and fun drinks that we enjoy when we get bored with water but we really do not know anything about the PepsiCo company and/or how it became so successful. Well look no further because PepsiBuzz is here to inform you on EVERYTHING PepsiCo related! 

PepsiCo, Inc was founded in 1965 by Donald M. Kendall (president and CEO of Pepsi-Cola) and Herman W. Lay (Chairman and CEO of Frito-Lay) through the merger of their two companies. Pepsi Cola had been created in the late 1890's by Caleb Bradham, a pharmacist in North Carolina. Ever since then the product has been unstoppable, merging with brands such as Gatorade and Quaker Oats while topping the charts as one of the best corporations in America. Currently PepsiCo's products include: Tropicana, Gatorade, Quaker Oates, Sierra Mist, Doritos, Frito-Lay, Tostitos, SoBe, Naked, Sun Chips and many more.

They use many different public relations tactics to make their products known. For example, they made the colors blue, red and white stand out as a Pepsi product when it comes to sodas.  In addition, 1984 was a big year for Pepsi as they reformulated their Pepsi product with NutraSweet. Not only did they make their product better but they also made advertising history as Pepsi became the "choice of a new generation" with the help of Michael Jackson and his brothers. Their new campaign strategy became "Entertainment Marketing" for years to come. After The Jackson 5's popular advertisement they went on to use this tactic with Beyonce in 2002. After this, PepsiCo became the largest company in the beverage industry as they had revenues exceeding 7.5 billion and the product was reaching nearly 150 countries around the world!

Recently, PepsiCo has been facing some difficulty with First Lady, Michelle Obama due to their unhealthy drink choices and they were not addressing this issue for awhile. However, In response to this, PepsiCo has highlighted their products such as Diet Pepsi, Gatorade and/or Tropicana. They are also sponsoring the "Growth through Innovation Campaign" which supports healthier choices.

Through blogs, their website, speeches and press releases PepsiCo communicates with their consumers fairly efficiently however, they are said to "turn their backs" when something embarrassing happens. Their strategies for growth include: profitably growing the company's beverage business and nutrition business worldwide.

Right now, the biggest challenge for PepsiCo's public relations team is to prove to the world that Pepsi supports healthy choices and a healthy America. Through their campaigns such as Human, Environmental and Talent Sustainability, they are well on their way. They have also announced that $60 billion in sales comes from healthy or functional products such as fruit juices. They also pledged to reduce the average saturated fat, sugar and sodium per serving by at least 15% (some even 25%) by 2020 while adding more whole grains to the foods that they produce.

Fun Facts: PepsiCo was the first company to feature Freshness Dating

Introduces pepsi Max 1993

PepsiCo created Aquafina in 1993

PepsiCo top ad scorer in superbowl 1995

PepsiCo is online at pepsico.com 1995

PepsiCo launches Sierra Mist - 2000

"The Joy Of Pepsi"Campaign was released 2001

PepsiCo International 2003

Well thats all for now! As always, if you would like to know anymore information you can visit PepsiCo online at PepsiCo.com

Check back soon for all the Buzz on PepsiCo!

Peace, Love, PepsiBuzz <3