The Real Buzz on Pepsi

Welcome to PepsiBuzz where you will find complete coverage on everything Pepsi!

Background:

I think we all know the legendary debate that has gone on for decades: Pepsi or Coke? Well this blog will give you background on not only Pepsi, the product, but Pepsi, the corporation aka PepsiCo. We all know that PepsiCo makes delicious sodas and fun drinks that we enjoy when we get bored with water but we really do not know anything about the PepsiCo company and/or how it became so successful. Well look no further because PepsiBuzz is here to inform you on EVERYTHING PepsiCo related! 

PepsiCo, Inc was founded in 1965 by Donald M. Kendall (president and CEO of Pepsi-Cola) and Herman W. Lay (Chairman and CEO of Frito-Lay) through the merger of their two companies. Pepsi Cola had been created in the late 1890's by Caleb Bradham, a pharmacist in North Carolina. Ever since then the product has been unstoppable, merging with brands such as Gatorade and Quaker Oats while topping the charts as one of the best corporations in America. Currently PepsiCo's products include: Tropicana, Gatorade, Quaker Oates, Sierra Mist, Doritos, Frito-Lay, Tostitos, SoBe, Naked, Sun Chips and many more.

They use many different public relations tactics to make their products known. For example, they made the colors blue, red and white stand out as a Pepsi product when it comes to sodas.  In addition, 1984 was a big year for Pepsi as they reformulated their Pepsi product with NutraSweet. Not only did they make their product better but they also made advertising history as Pepsi became the "choice of a new generation" with the help of Michael Jackson and his brothers. Their new campaign strategy became "Entertainment Marketing" for years to come. After The Jackson 5's popular advertisement they went on to use this tactic with Beyonce in 2002. After this, PepsiCo became the largest company in the beverage industry as they had revenues exceeding 7.5 billion and the product was reaching nearly 150 countries around the world!

Recently, PepsiCo has been facing some difficulty with First Lady, Michelle Obama due to their unhealthy drink choices and they were not addressing this issue for awhile. However, In response to this, PepsiCo has highlighted their products such as Diet Pepsi, Gatorade and/or Tropicana. They are also sponsoring the "Growth through Innovation Campaign" which supports healthier choices.

Through blogs, their website, speeches and press releases PepsiCo communicates with their consumers fairly efficiently however, they are said to "turn their backs" when something embarrassing happens. Their strategies for growth include: profitably growing the company's beverage business and nutrition business worldwide.

Right now, the biggest challenge for PepsiCo's public relations team is to prove to the world that Pepsi supports healthy choices and a healthy America. Through their campaigns such as Human, Environmental and Talent Sustainability, they are well on their way. They have also announced that $60 billion in sales comes from healthy or functional products such as fruit juices. They also pledged to reduce the average saturated fat, sugar and sodium per serving by at least 15% (some even 25%) by 2020 while adding more whole grains to the foods that they produce.

Fun Facts: PepsiCo was the first company to feature Freshness Dating

Introduces pepsi Max 1993

PepsiCo created Aquafina in 1993

PepsiCo top ad scorer in superbowl 1995

PepsiCo is online at pepsico.com 1995

PepsiCo launches Sierra Mist - 2000

"The Joy Of Pepsi"Campaign was released 2001

PepsiCo International 2003

Well thats all for now! As always, if you would like to know anymore information you can visit PepsiCo online at PepsiCo.com

Check back soon for all the Buzz on PepsiCo!

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