PepsiCo in Social Media

Hi Everyone! We're back and here to tell you even more about how and why PepsiCo is so successful while even offering some improvement tips! This week we are going to talk about PepsiCo and Social Media.


In this day and age, if any company wants awareness they need to utilize social media such as Facebook and Twitter. So, is PepsiCo on Facebook? You bet they are! They have a sophisticated Facebook page and they have not only one but TWO Twitter accounts.

Although PepsiCo's Facebook page is a little busy, they have a lot of cool features such as a video player that helps the public learn more about what PepsiCo is all about. They also feature a PepsiCo photo gallery and what PepsiCo has recently tweeted. Even though their Facebook page has all of these great applications, the page has only 34, 212 "Likes" which is not a lot for a corporate company of PepsiCo's ranking. I think the reason for this is that they do not advertise the fact that they have a Facebook page. It was no where to find on their website and if it is, it is way too hard to find.

Nonetheless, PepsiCo DOES utilize media on their website. They have RSS feeds that consumers can subscribe to involving PepsiCo News, Pepsi Cola News, Investment News, Inside Scoops and Speeches. They also feature press releases and upcoming events on their site.


The most impressive of PepsiCo's use of social media is their Twitter accounts ranking in at a total of 69, 783 followers. Yes, you read correctly, they have TWO Twitter accounts. One for PepsiCo, the corporate company and one for PepsiCo Jobs. The regular PepsiCo twitter account gives consumers information such as volunteer opportunities and/or how to get involved with PepsiCo. They even retweet their followers and have conversations with them! On PepsiCoJobs they tweet about information about their employees and what certain jobs entail. Although, PepsiCo is very impressive with its Twitter accounts, it is depressing that they only have 69,783 followers compared to Jersey Shores' Snooki having 3,272,352 followers. Nonetheless, they are very present on twitter with a whopping 6,498 tweets and have a delightfully positive attitude.


PepsiCo is well on their way to getting the most out of social media however they need to have more awareness about their social media accounts. In order to do this they can have a day where if people "Like" or "follow" their pages they will give out coupons or discounts on products or something of this nature.


Well thats all for now! Check back soon for all The Buzz on Pepsi!!
Peace, Love, PepsiBuzz!